Art Director
Art Director
The UAE can sometimes feel isolating, even though we want to be kind to strangers. We often hesitate, feel awkward, and need a gentle push to connect.
How can we encourage acts of generosity to foster a kinder, more unified community across UAE?
We created the Mission Bar where we turn acts of generosity towards strangers into fun and simple missions you can easily complete every time you buy a Cadbury bar. We will introduce a limited series of paired Cadbury bars, where you take 1 and are invited to leave one for a specific stranger.
This campaign successfully launched across the UAE, Qatar, and Bahrain, leveraging high-impact OOH placements like the Bluewaters Eye, Dubai Metro wrap, Burj Khalifa, and a 3D City Walk billboard to amplify its message of unity and kindness. The Mission Bar effectively provided a tangible, fun, and accessible way for individuals to contribute to a more connected and generous community.