Art Director
Art Director
IKEA designs furniture for people. But let’s be honest—pets couldn’t care less. What’s yours is theirs. They don’t ask, they don’t apologize, and they certainly don’t feel guilty. It’s the ultimate power move: living their best lives at their human’s expense. Because that’s just what pets do—they take what’s not theirs.
For the launch of UTSAAD, the new pet collection, IKEA decided to give humans the chance to do the same—letting their furry freeloaders know what it feels like to share without permission.