Art Director
Art Director
Bad parking is a universal problem, but in the UAE, it’s practically a way of life; from cars taking up two spaces to vehicles parked on sidewalks. But Toyota, deeply rooted in this landscape for decades, saw something others missed—untapped potential in what seems like only a bad habit.
Toyota recognized that these ‘adventurously parked’ cars belong to potential Land Cruiser enthusiasts at heart—drivers stuck in vehicles not designed for off-roading. These less-than-perfectly parked cars were captured in real time, and the drivers were invited to trade in their current vehicles for one that truly matches their adventurous spirit: the Toyota Land Cruiser.